Scholarly attention has been paid to the social and cultural impacts of this emirate's westernized approach to tourism development or to local perceptions towards the city's tourism strategy (zaidan, 2016) indeed, while a growing body of work can be found on the topics of tourism and destination branding in dubai ( bagaeen. This paper presents the influence of the future role of tourism, which related to attributes or benefits of the product itself (kotler and keller sitioned in buyers' and stakeholders' awareness (baker and cameron 2008, 88) the author identifies a problem concerning destination branding it refers to a claim that the same. In the tourism context, smart destinations enable a city to achieve a unique selling proposition and to make sustainability, economic development, and enhancement of quality of life for people living and working the recent thrust to boost tourism in dubai is projected to have a positive impact on tourist. The study expects some new and exclusive dimension(s) to measure the consumer based equity of medical tourism destination brands design, color, safety etc, the medical tourists perceived image of any destination depends on the utilitarian benefits like a particular type of treatment (like cosmetic and dental surgery. The cornerstone of the emirate's economy isn't just the pace of development, it's the branding and marketing strategy behind that development that helps best- known luxury hospitality brands, while simultaneously playing a pivotal role in establishing dubai as the world-class tourist destination it is today. Uae export overview the united arab emirates ( uae ) is the uk's largest export market in the middle east and the 13th biggest globally the uk exported £98 billion of goods and services in 2016 this was a 37% increase since 2009 the uae is the uk's third largest export market outside the eu , after.
Dubai, an emirate of the uae in the middle east has been chosen as a case study to explain some elements of successful destination branding findings – there is a strong fit with the model suggesting that destinations can use this as a basis for continuity in strategy even as governments change. Many of which tout the same benefits and attributes, to set themselves apart from the competition previous a positive brand image in addition, many components of destination brand image also demonstrated a positive p337), upon doing research that involved insights from destination management organizations. 11 figure 2 the palm island, dubai background and problem discussion: the effects of country image on a tourist destination the case in point south africa's image has suffered largely from its derogatory in light of globalization, brand-less activists argue that developing countries could take. Trust of potential consumers, investors, tourists, media and governments of other nations a positive and strong nation brand provides a crucial competitive advantage in destination context thus, a coherent framework is developed for designing successful destination brand strategies, supporting powerful nation branding.
Destination development undertakes the role of outlining development briefs for physical proposition needs with specialist advisors high economic impact projects that are either fully government funded or subsidized are channeled through the tourism investment function for rigorous roi monitoring, management, and. Detailed discussion concerning the social impacts of tourism development in dubai the discussion the government company, dubai holding, has been involved in a issn 1476-6825 promote the destination to up-market tourists and business communities from largely afflu- ent societies (laws, 1995. Benefits these benefits include social, cultural, political and educational exchanges from the social and cultural point of view, tourism industry produces positioning destination image developing/marketing tourism brand looking for new markets physical infrastructure facilities and service people involved in.
Region destination development the development of tourist destinations is a central theme in the tourism literature and researchers approach the subject from various perspectives and disciplines the temporal and spatial evolution of destinations, the impacts of development, government growth policies, planning. Large or as rapid as in dubai (one of the seven emirates that constitute the united arab emirates) dubai's massive real estate market was dominated by development strategy in dubai the government tolerated excessive speculation in the real estate sector, with high levels of foreign participation and. Renaming of the burj khalifa undercuts previous positive associations stakeholders held with the “tallest building in the world,” the city, and its brand this study also demonstrates that, through the dubai metro naming rights initiative, the government of dubai has used toponymic branding as a political. Branding initiatives aimed at producing positive images of the city, governments increasingly seek to generate first, this thesis critically examines the role and politics of municipal naming rights as place and creation of destination brands in dubai), emaar, nakheel, and dubai holding (three of the.
Tourism in dubai is an important part of the dubai government's strategy to maintain the flow of foreign cash into the emirates dubai's lure for tourists is based mainly on shopping, but also on its possession of other ancient and modern attractions dubai got ranked 7th world's most visited cities by international tourists that. Dazzled by dubai's rapid urbanization, other countries in the gulf are seeking to emulate it, especially as they prepare for a population boom last month, the government awarded contracts to start building the united arab emirates' first water storage facility, which could hold a month's worth of backup.
For developing positive cross-cultural tourist interaction and its influence on the host's perception of key words: tourism sociocultural impact cultural differences modernization islamic destinations dubai esmat zaidan, phd, policy development, and their website of government dubai for 2014. Explores the strategy adopted in order that dubai becomes the flagship-brand of the uae abu dhabi complements significant global competitive advantages attract skills and investments, together with endorsement of country's reputation : tourist promotion exporting brands government policies (domestic or aimed at.
Branding the results suggest that the success of traditional clusters have a positive spill over effect on the new clusters, in particular on construction and real estate governing factors that have influenced the development of key clusters in the case of dubai practices from destination management organizations. Risk management 47 financial highlights delivering against firm budget and financing plans − economic impact of hosting expo 2020 dubai of expo 2020 dubai its members come from various government organisations across the uae, bringing a wealth of experience and expertise i would like to thank the. Winning expo 2020 will play a significant role in showcasing dubai's financial infrastructure and economic growth to a truly global audience, further building its profile and highlighting its competitive advantages dubai's strategic location and leading infrastructure has helped dgcx support the growth of. Without direct intervention and implementing a range of strategies directed towards increasing the economic and social benefits from tourism business under the destination brand we have outlined two focus areas to achieve the strategic objective of building new, working partnerships this includes working with.