Títol del projecte:benetton and zara information systems:a comparative analysis integration, that is how the vertical integration is supported by the information technology the idea is to study the strengths and the weaknesses of these two model in application of my knowledge acquired during my study in management. This “fast fashion” system depends on a constant exchange of information throughout every part of zara's supply chain—from customers to store managers, from store managers to market specialists and designers, from designers to production staff, from buyers to subcontractors, from warehouse managers. Zara's agile operations can bring a fashion design from the runway to the store in mere weeks, turning out additional inventory practically on demand supply chain teams need to collect, collaborate, and exchange information across multiple internal and external systems to manage performance and. However, technology in zara has been particularly most effective in supporting its expansion of stores information technology has basically been able to revolutionize the process of opening a store by transforming it to simply a plug and go system that any store manager can perform the one drawback of information. Another key element of zara's business model is how it manages its stores and manufactures its garments the same strategy is applied for all locations across the globe, from argentina to australia zara produces its clothing in limited runs— no more than 8,000 pieces for any particular design this system. Ortega has invested heavily in advanced information systems technology spearheading this crucial investment has been josé maría castellano, 53, inditex's ceo since 1984 a native of la coruña, castellano was formerly the head of information technology for aegon españa and the cfo for the spanish. Besides that these system encompass three primary components, which is technology, people, and data or information for decision-making mis also is designed to examine and faciliate strategic and operational activities in the organization zara uses mis to provide managers with information system and.
The management has taken some daring entrepreneurial decisions that lead to the success and wide acceptance of the brand zara continues to zara has always been using the technology in its manufacturing plants, in the areas where there is a requirement of simplifying the complex processes decisions regarding the. And while gathering such information is by no means unusual - after all, traditional sales reports are the norm in a retail-driven business - in the case of zara, big data forms the backbone of the enterprise using a sophisticated technology- driven system, specialist market analysts based in inditex's. Acting group manager for marketing and communications zara brunner is the acting manager of the marketing and. Besides that, information systems are important tools available to managers for achieving higher levels of efficiency and productiviy in business operations for an example, zara uses the pda technology to gather customer feedback and input in today's world of business, everything is computerized and.
Wrong guesses and forecasting in such a competitive and changing industry can lead to huge losses for the company so the question that probably every inventory manager ask himself is, how to make sure your stores have what your customers want to buy here is where zara example jumps in as i mentioned before,. Zara information technology system management 2345 words jul 12th, 2013 10 pages table of content 1 company presentation 2 sap crm (customer relationship management) 10 - product: sap 360 customer 10 sap erp ( enterprise resource planning) 10 sap scm (supply chain management) 11. Zara's parent company, inditex, has been known for using technology to revolutionize fashion— from using data to curate store inventories, to building employees added visibility into store inventory, reduced shrink, and the ability to provide better service to customers using real-time information about. Information technology @ zara • dbms centralized system before, now it is distributed system • erp sap , people soft • rfid barcode detector 13 information technology @zara • the blend of technology strategy enabled zara to break all the rules in the fashion industry • zara's store managers.
All of this is possible because of the careful ways zara utilizes the latest information technology tools to simplify these informal exchanges store associates will erp system, which is multi-module transaction-based system management software, is taken into account under this condition (bagranoff, 2008) the purchasing. Understand how zara's parent company inditex leveraged a technology-enabled strategy to become the world's largest fashion retailer the poor, ship-building town of la coruña in northern spain seems an unlikely home to a tech-charged innovator in the decidedly ungeeky fashion industry, but that's where you'll find “ the. Zara information technology system management 2345 words | 10 pages used at a commercial level in 1950's at that moment in time they could provide a better storage and usage of information an early management information system (mis ) encompassed a high volume input data which was further.
This paper provides information about five new innovative technologies that could greatly impact the supply chain, it delves into the many benefits of each technology as well as some challenges, and it gives you a quick response to demand – zara follows a pull model in their inventory and supply chain management. View ain zara consorti's profile on linkedin, the world's largest professional community ain zara has 8 jobs jobs listed on their profile see the complete profile on linkedin and discover ain zara's connections and jobs at similar companies.
Managing supply chains effectively is a complex and challenging task, due to the current business trends of expanding product variety, short product life cycle, increasing outsourcing, globalization of businesses, and continuous advances in information technology because of shorter and shorter product life cycles, the. Paul alpar , moshe kim, a microeconomic approach to the measurement of information technology value, journal of management information systems, v7 n 2, p55-69, oct 1990 2 amit, r, and schoemaker, p j h strategic assets and organizational rent, strategic management journal (14), 1993, pp.
Zara's winning formula can only exist through management's savvy understanding of how information systems can enable winning strategies it is technology that helps zara identify and manufacture the clothes customers want, get those products to market quickly, and eliminate costs related to advertising,. In 2003, zara's cio must decide whether to upgrade the retailer's it infrastructure and capabilities at the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores despite these limitations, however, zara's parent company, inditex, has. With management that included former lawyers for amnesty international, fair factories (fairfactoriesorg) provides systems where apparel and other industries can share audit information on contract manufacturers launching the effort wasn't as easy as sharing the technology the us department of justice needed to.